HR Games

Playing is serious business. Especially when business gamification leads to formidable results in sales, turnover and business growth. And by playing you learn. Gamification learning is coming. Do you have the courage to start having fun in the company?

Bayer - Farma Goal

Farma Gol is a game created to encourage the Bayer sales network (BCC) to promote the new area reserved for pharmacists on the www.sapereesalute.it site and to ensure that they carry out the training courses dedicated to Bayer products in the dedicated area. In order to involve the target audience, engagement mechanisms have been created to ensure the achievement of the objectives set out in the brief. Our strategy involved the creation of an iPad app, based on the game of football, in order to involve all the mutual banks and also encourage them to act as a team.

Bayer - Farma Open

In 2019 Bayer wanted to renew itself through a change of course aimed at abandoning the mood of 5-a-side football, in favor of an individual sport, to give more value to the performance of the single BCC: Farma Open was born, which brings players into the world of tennis. This time the game has individual dynamics: the ability to customize your avatar has also been added and the ranking mechanisms have been changed.

Banca Sella - Quiz

An internal communication game, which is integrated into the communication plan on the “new managerial model” which is structured in 12 dimensions and which also includes an “animated” video and book and the printable version. The game is in Italian and English, 5 questions are asked for each dimension. At the end of each dimension the result is returned. The objective of the game is to win the 12 rosettes in the shortest possible time.